Admore’s “Secrets of the Mummy” Campaign Not Unraveling, But Still Winning Big – This Time at the Gold Ink Awards

Midlothian, TX, September 12, 2011 – Admore’s 8th annual Halloween promotion, titled “Secrets of the Mummy” this year, has been taking customers on a creative quest for custom presentation folders and the industry award shows by storm. Admore will receive yet another award for this acclaimed print piece at tonight’s 2011 Gold Ink Awards and Hall of Fame Gala held in Chicago. Admore, a division of Ennis, Inc., is a leading manufacturer of folders, binders, portfolios, and other presentation products.

“Secrets of the Mummy” has been recognized as a remarkable piece in part because of the back story involved in its construction. Unable to find a suitable mummy photo, Admore created their own. Medical gauze was dyed with a coffee/tea mixture and wrapped around cardboard. Sunken eyes made of polyester plate material were added and then the creation was photographed.

The 11,000 customers who received the interactive custom die cut folder were able to unwrap their Mummy and reveal secrets that included special offers. A piece of real gauze was attached to each folder to enhance the overall effect.

Lisa Goebel, Marketing Manager at Admore, said “This piece should be seen to truly be appreciated. Just when our customer’s think they’ve seen all you can do with custom presentations folders, we surprise them.”

The annual Gold Ink Awards, produced by Printing Impressions magazine, salutes the industry’s leading print work and is regarded as one of the most prestigious print competitions. This year, more than 1,000 entries were received in 46 categories. Winning pieces are chosen based on print quality, technical difficulty, and overall visual effect. Admore has previously won a 2011 Peak Award from the Print Services Distribution Association (PSDA) and three awards at the 2011 Gallery of Superb Printing hosted by The Detroit Club of Printing House Craftsmen, all for the “Secrets of the Mummy” campaign.

For more information about Admore, call 800.523.6673 or visit www.admorefolders.com. For information about Ennis, Inc. call the Ennis HOTLine at 800.972.1069.

About Ennis

Ennis, Inc. (www.ennis.com) is primarily engaged in the production and sale of business forms, apparel and other business products. The Company is one of the largest private-label printed business product suppliers in the United States. Headquartered in Midlothian, Texas, the Company has production and distribution facilities strategically located throughout the United States of America, Mexico, and Canada to serve the Company’s national network of distributors. The Company, together with its subsidiaries, operates in two business segments: the Print Segment (“Print”) and Apparel Segment (“Apparel”). The Print Segment is primarily engaged in the business of manufacturing and selling business forms, other printed business products, printed and electronic media, presentation products, flex-o-graphic printing, advertising specialties and Post-it Notes, internal bank forms, plastic cards, secure and negotiable documents, envelopes and other custom products. The Apparel Segment manufactures and distributes T-Shirts and other activewear apparel through six distribution centers located throughout North America.

For Further Information Contact:

Steven Osterloh, Vice President of Marketing

Ennis, Inc.
2441 Presidential Pkwy
Midlothian, TX 76065
Phone: (972) 775-9801
Fax: (972) 775-9820
Email: pr@ennis.com
www.ennis.com

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